INSIGHT began as a surfboard company in the mid 80’s. Ran by ex-professional surfer Andrew Down and shaper Greg Webber. In 1997, Down developed a small range of t-shirts and trucker caps as a way of promoting the surfboards. George Gorrow lent his creative talents and the brand developed into one of the most cutting-edge labels in the market today.
Celebrities like Nicole Richie, or natural born killer Juliette Lewis are wearing our gear, so should you and yours.
The Insight 51 girl is tough, sassy and effortlessly cool. She knows all the bands but is no groupie..a modern poet with a guitar and today she's going through her mums old photo album for inspiration..this girls got style spunk and an addiction to colour..a modern grunge glamour style icon!